The Economics of Convention. Young, P. The Journal of Economic Perspective, 10(2):105--122, 2010.
bibtex   
@article{Young2010,
author = {Young, Peyton},
journal = {The Journal of Economic Perspective},
number = {2},
pages = {105--122},
title = {{The Economics of Convention}},
volume = {10},
year = {2010}
}

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