@article{yuan2013trade,
  title={Trade promotion decisions under demand uncertainty: A market experiment approach},
  author={Yuan, Hong and G{\'o}mez, Miguel I and Rao, Vithala R},
  journal={Management Science},
  volume={59},
  number={7},
  pages={1709--1724},
  year={2013},
  publisher={INFORMS}
}

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