@article{ zajonc_concepts_1960,
  title = {The {Concepts} of {Balance}, {Congruity}, and {Dissonance}},
  volume = {24},
  issn = {0033362X},
  doi = {10.1086/266949},
  number = {2, Special Issue: Attitude Change},
  journal = {Public Opinion Quarterly},
  author = {Zajonc, Robert B.},
  year = {1960},
  pages = {280}
}

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