Predictive Analytics and Machine Learning in Direct Marketing for Anticipating Bank Term Deposit Subscriptions. Zaki, A. M., Khodadadi, N., Lim, W. H., & Towfek, S. K. American Journal of Business and Operations Research, Volume 11(Issue 1):79–88, December, 2023. Publisher: American Scientific Publishing Group (ASPG)
Predictive Analytics and Machine Learning in Direct Marketing for Anticipating Bank Term Deposit Subscriptions [link]Paper  doi  abstract   bibtex   
american scientific publishing group
@article{zaki_predictive_2023,
	title = {Predictive {Analytics} and {Machine} {Learning} in {Direct} {Marketing} for {Anticipating} {Bank} {Term} {Deposit} {Subscriptions}},
	volume = {Volume 11},
	copyright = {All rights reserved},
	url = {https://americaspg.com/articleinfo/1/show/2312},
	doi = {10.54216/AJBOR.110110},
	abstract = {american scientific publishing group},
	language = {en},
	number = {Issue 1},
	urldate = {2023-12-17},
	journal = {American Journal of Business and Operations Research},
	author = {Zaki, Ahmed Mohamed and Khodadadi, Nima and Lim, Wei Hong and Towfek, S. K.},
	month = dec,
	year = {2023},
	note = {Publisher: American Scientific Publishing Group (ASPG)},
	pages = {79--88},
}

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