@article{journals/ijecommerce/ZenettiBLK14,
  added-at = {2016-01-13T00:00:00.000+0100},
  author = {Zenetti, German and Bijmolt, Tammo H. A. and Leeflang, Peter S. H. and Klapper, Daniel},
  biburl = {http://www.bibsonomy.org/bibtex/240bf43eb03fee9a8b457de3327bd602e/dblp},
  ee = {http://dx.doi.org/10.2753/JEC1086-4415180301},
  interhash = {a7787f6f18d5f0265617f0f1ad15beac},
  intrahash = {40bf43eb03fee9a8b457de3327bd602e},
  journal = {Int. J. Electronic Commerce},
  keywords = {dblp},
  number = 3,
  pages = {7-38},
  timestamp = {2016-01-14T11:37:23.000+0100},
  title = {Search Engine Advertising Effectiveness in a Multimedia Campaign.},
  url = {http://dblp.uni-trier.de/db/journals/ijecommerce/ijecommerce18.html#ZenettiBLK14},
  volume = 18,
  year = 2014
}

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