Instructional video in e-learning: Assessing the impact of interactive video on learning effectiveness. Zhang, D.; Zhou, L.; Briggs, R. O.; and Nunamaker, J. J. F. F. Information & Management, 43:15 - 27, 2006.
bibtex   
@Article{zhang2006,
  Title                    = {{I}nstructional video in e-learning: {A}ssessing the impact of interactive video on learning effectiveness},
  Author                   = {D. Zhang and L. Zhou and R. O. Briggs and {Jr.} J. F. F. Nunamaker},
  Journal                  = im,
  Year                     = {2006},
  Pages                    = {15 - 27},
  Volume                   = {43}
}
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