Paper  bibtex   

@misc{zwicky_so_2006,
	title = {So in style at the {NYT}.},
	url = {http://itre.cis.upenn.edu/~myl/languagelog/archives/002994.html},
	journal = {Language Log},
	author = {Zwicky, Arnold},
	year = {2006},
	keywords = {Drama SO},
}